In 2018 Heath Associates were delighted to be appointed to undertake the brand development and packaging design for the launch of Bath spring Water.
The water is drawn from organic land on the nearby Mendip Hills, where the famous thermal water originates, and the fresh natural water has been filtered through ancient limestone vales and bottled at source from an ancient spring to rejuvenate the people of Bath and beyond with this unique water. The water has gone on to sell to a regional, national and international audience of hoteliers, bar and restaurant owners. The Bath Water range has won a silver award in the Taste of the West awards and sales have gone from strength to strength. Virtually every leading hotel, bar and restaurant in a 25 mile radius stocks the range and it is also sold through tourist outlets so the product is ‘springing up’, through consumer support, all over the world. The range comprises both still and sparkling water in 330ml and 750ml glass bottles with screw caps and 500 ml plastic bottles with screw and sports caps. Apart from the very successful launch, the brand has subsequently become the official hydration partner of the Premiership rugby side in Bath. The Bath Water brand has truly captured a passion for the city and locally sourced produce-Bath in a bottle. With this beautiful UNESCO world heritage city being internationally renowned for its spring water, the brand is continuing a tradition started by the Victorian entrepreneur JB Bowler for providing natural spring water and captures the essence of leisure and fun which Bath is renowned for.